.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, when familiarized to snagging billions in venture capital yearly, have actually raised virtually $360 thousand thus far this year, putting it on course to be the industryu00e2 $ s slowest year in over a years, per Crunchbase information. That decline results from market concentration, elevated governing tensions, and also economical uncertainties.ADWEEK talked to 5 VCs who remain to invest in adtech companies, regardless of these obstacles, concerning what they are actually searching for as well as what they steer clear of. Possibly unsurprisingly, these capitalists are actually targeting chances in privacy-focused modern technologies as well as industry-specific areas including hooked up television.